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Looking for a creative approach to tell your brand's story?

This year Fade to Black continues to be an exciting and new way to break through… and we can’t wait to show you what’s in the works.

Using broadcast inventory in a highly innovative method, Rogers is able to use multiple :03 second ad units to tell a brand story throughout the duration of a single television program. Within a 30 minute show, advertisers can access up to 4 Fade to Black (FTB) ad units around commercial breaks (top & tail), leading into a brandsell spot to complete the story