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Great Partnerships: Movember Foundation

Challenge:Deliver registration, engagement and participation growth to Movember Foundation via increased reach and impact.

Solution:Rogers Media and Movember Foundation partnered on a national, multiplatform media campaign to provide greater overall awareness and understanding of Movember’s brand purpose. Goals were to increase salience, differentiation and motivation to support. This included unique integrations across multiple high-profile programs and brands, as well as a wide-reaching one-day kickoff on November 1st.