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Elevate: Great Partnerships: Netflix (MIA Gold Winner)

Challenge:
When the weather warms up, Canadians look forward to getting out of the city and enjoying our beautiful north. The problem is that most remote locations lack high-speed internet access and cannot access content. A new Netflix download feature addressed this demand, allowing subscribers to download their favourite movies & shows to watch offline on mobile & tablet.

We needed to make consumers aware during key moments, that they could take advantage of this new Netflix download feature.

Solution:
Activation stations were created along cottage travel routes to download the app AND THEIR FAVOURITE CONTENT... for free!