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Elevate: Great Partnerships: Netflix (MIA Gold Winner)

When the weather warms up, Canadians look forward to getting out of the city and enjoying our beautiful north. The problem is that most remote locations lack high-speed internet access and cannot access content. A new Netflix download feature addressed this demand, allowing subscribers to download their favourite movies & shows to watch offline on mobile & tablet.

We needed to make consumers aware during key moments, that they could take advantage of this new Netflix download feature.

Activation stations were created along cottage travel routes to download the app AND THEIR FAVOURITE CONTENT... for free!